With several industry firsts, from the jet card to digitising on demand booking with text-to-book, Sentient Jet believes it has been instrumental in shaping modern air travel.

Bobby Flay has been a strong partner to Sentient Jet since November 2016 when the partnership kicked off with special card owner access to VIP reservations. Since then, more card owner events have been held.

Each year, the company updates its partner offers so as to focus on where travellers are vacationing, dining and the events they are attending. The 2024 guide gives access to around $225,000 worth of benefits.