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Business Air News Bulletin
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Sentient Jet continues commitment to sustainability
Since launching its emissions-neutral sustainability programme in 2021, it has offset over 1.4m metric tons of CO2 at no cost to card owners.

Sentient Jet continues to prove its strong commitment to sustainability through consistency and transparency. The company launched its emissions-neutral sustainability programme in 2021, whereby all flights are offset by 300 per cent at no cost to card owners, and since then has offset over 1,339,235 metric tons of CO2, the largest amount ever achieved by a jet card provider.

"For 25 years, Sentient Jet has led innovation in the private aviation industry, looking for new ways to provide a frictionless experience for its card owners from pre-booking to post-flight," says Andrew Collins, co-CEO of parent company Flexjet. "Sustainability is a priority across all industries, and the private aviation industry has a clear role to play in the conversation. Consistent with our history as industry innovators, we saw an opportunity to lead growth in this category and continue to be the most thoughtful way to fly."

Last April, all invoices began to include an individual calculation of offsets, allowing individuals and companies to track their emissions levels directly on invoices in addition to the Sentient Jet app. Alan Walsh, senior vice president of business operations at Sentient Jet comments: "As the private aviation industry moves towards increased transparency and more candid discussions around sustainability, it became crucial for us to begin including offset calculations so card owners and companies can better track their emission levels. Since implementing this feature on our sustainability programme last April, we've been thrilled by the overwhelmingly positive feedback from our card owners."

Through its partnership with environmental leader 4Air, Sentient Jet's carbon offset programme offsets all aviation emissions, including water vapour, aerosols and nitrous oxide, which together account for two thirds of emissions an aircraft produces when flying. Total emission offsets since the programme's inception are equivalent to over 260,000 homes electricity use for one year, more than 162 billion smartphones charged, and over 22 million tree seedlings grown for 10 years (over 2.2 million seedlings per year).

With millions of dollars invested in sustainability to date, and more earmarked for future programmes, Sentient Jet has contributed funds to wind power projects in the US and South America, as well as to renewable energy projects in Turkey and India.

This year, it is also supporting projects to protect the bonobo and forest elephant habitats in the world's second largest intact rainforest in the Democratic Republic of Congo, as well as a steel waste energy recovery co-generation project in South Korea that will utilise surplus waste gasses produced by steel to generate electricity.

Other projects supported include installing efficient cookstoves in Malawi and sequestering CO2 through forestry projects in Massachusetts to protect their combined 17,000 acres of public forest, up by nearly 50 per cent since last year. Sentient Jet has committed to maintaining forest CO2 stocks above regional common practices as part of the Doe Mountain Forestry Project located on over 8,600 acres of forestland in the Blue Ridge Mountains of eastern Tennessee. The project will provide significant climate benefits through increasing local carbon stocks.

"In the four years we've partnered with Sentient Jet, we've been impressed by its best-in-class offset volume which continues to rank among the top within the industry. Its exceptional dedication to sustainability has been inspiring other providers to join in, showing that aviation can be a leader in sustainability. Together, we can continue to address this key issue and develop innovative ways to mitigate the impact of carbon and non-carbon emissions," says 4Air president Kennedy Ricci.

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