This website uses cookies
More information
The monthly news publication for aviation professionals.

ACE 2026 - The home of global charter.

Related information from the Handbook...
The bimonthly news publication for aviation professionals.

Request your printed copy

Sentient Jet extends Boston Celtics partnership through 2027–28
The agreement continues an 18-year relationship, expanding Sentient Jet’s role across premium experiences, community programmes and charitable initiatives.
The partnership includes $25,000 in flight credit and a further $25,000 donation to the Boston Celtics Shamrock Foundation.

The Boston Celtics have extended their partnership with Sentient Jet through to the conclusion of the 2027–28 season.

Currently in its 18th year of partnership with the Celtics, the renewed agreement expands Sentient Jet’s presence across team initiatives, community programmes and premium fan experiences.

“We look forward to continuing our work with Sentient Jet, from enhancing the premium experience at TD Garden to expanding our impact through the Shamrock Foundation. Sentient Jet has been a trusted, innovative partner, and we intend to build on this momentum throughout the next several seasons,” says Ted Dalton, chief partnership officer at the Boston Celtics.

As part of the partnership, Sentient Jet continues its work with the Boston Celtics Shamrock Foundation, including serving as the “Hole in One” sponsor at the BCSF Golf Tournament, where it awarded $25,000 in flight credit and contributed an additional $25,000 donation to the Foundation.

Sentient Jet is also the designated sponsor of the VIP Cocktail Reception at the BCSF Tip-Off Gala.

Inside TD Garden, the Boston Celtics’ home arena, Sentient Jet maintains its branded “Sentient Jet Concierge Desk” within the PIMCO Parquet Club, appearing at every Celtics home game.

The company will distribute two promotional email offers to Courtside Club members featuring an exclusive flight card offering, while the Celtics will continue their membership account and referral programme with Sentient Jet.

“As a Boston-based company, we’re proud to continue our partnership with the Boston Celtics, an organisation that shares our commitment to excellence and teamwork,” says Alan Walsh, president at Sentient Jet. “Extending this partnership allows us to continue to support the team and greater Boston community. We look forward to the season ahead and building on the strong relationship we’ve created together.”

Other News
 
Wheels Up consolidates charter brands into streamlined global sales
January 29, 2026
The company has integrated its U.S. Wheels Up and Air Partner brands into a single structure for tailored, end-to-end customer service.
Magellan Jets expands luxury offering with ‘Journeys’ experience
January 25, 2026
The company is offering exclusive, curated getaways including private vineyard tastings, golf tours and guided international trips.
Owning less, flying smart: industry perspectives on fractional ownership
January 17, 2026
Fractional ownership is evolving beyond its NetJets origins, driven by younger buyers, fleet flexibility and economic pressures, as operators refine hybrid models alongside jet cards and charter.