This website uses cookies
More information
Business Air News Bulletin
Business Air News Bulletin
The monthly news publication for aviation professionals.

Why visit ACE ’24?

Related background information from the Handbook...
The monthly news publication for aviation professionals.

Request your printed copy

Sentient Jet takes advantage of chef Flay's flair
Bobby Flay has been a strong partner to Sentient Jet since November 2016 when the partnership kicked off with special card owner access to VIP reservations. Since then, more card owner events have been held.

Sentient Jet has entered into a multi-year partnership with renowned chef Bobby Flay. This will be the eighth year Sentient Jet has partnered with chef Flay.

As part of this partnership, Sentient Jet card owners will enjoy VIP access to dine at Flay's acclaimed Las Vegas-based restaurants, Brasserie B and Amalfi. Additionally, they will receive exclusive invitations to Sentient Jet's annual Derby Day Breakfast hosted by Bobby Flay at the Kentucky Derby, an invite-only tradition where chef Flay will prepare breakfast for guests.

Bobby Flay, an award-winning chef, restaurateur, cookbook author and media personality, brings his signature flair and expertise to every culinary venture. With Brasserie B at Caesar's Palace in Las Vegas and numerous other upscale dining establishments under his belt, chef Flay is celebrated for his innovative approach to classic dishes and bold flavours.

Bobby Flay has been a strong partner to Sentient Jet since November 2016 when the partnership kicked off with special card owner access to VIP reservations. Since then, chef Flay and Sentient Jet have hosted many exclusive card owner events, including a 2019 al fresco cocktail hour and dinner in Amagansett, New York to celebrate Sentient Jet's 20th anniversary. In 2022, chef Flay hosted a pre-race brunch before the Travers Stakes race in Saratoga, New York, where he shared racing insights and prepared brunch for card owners. Each year, Flay also hosts a signature Derby Day breakfast for Sentient Jet card owners ahead of the Kentucky Derby race, complete with cocktails, a themed breakfast and racing picks. Flay has also participated in other exclusive events, such as intimate Q&A discussions with card owners on his businesses, career, travel and so on.

Sentient Jet is thrilled to continue our partnership with Bobby Flay, an icon in the culinary world. Now in our eighth year, chef Flay and his brand have been a perfect addition to the benefits we offer our client base. Our partnership highlights Sentient Jet's ability to seamlessly integrate lifestyle and service with utility,” says Andrew Collins, co-CEO of Flexjet, Sentient Jet's parent company. “As Sentient Jet celebrates its 25th anniversary, we remain committed to loyalty with longstanding partners. For the next 25 years and beyond, we are dedicated to providing our card owners with unparalleled experiences, from world-class dining to exclusive events.”

Chef Bobby Flay expresses his enthusiasm about the partnership, stating: “I am delighted to continue my collaboration with Sentient Jet, a company that shares my passion for creating memorable experiences. Together, we look forward to elevating the dining experiences of Sentient Jet card owners while celebrating the culinary arts.”

As anticipation builds for the 150th running of the Kentucky Derby, Sentient Jet reaffirms its status as the Preferred Private Aviation Partner of the Derby and Churchill Downs. Sentient Jet card owners will once again have the opportunity to experience the excitement of the Derby firsthand, with seamless, convenient and reliable transportation provided by Sentient Jet. Sentient Jet's partnership with Bobby Flay will allow card owners to enjoy another exclusive Derby Day Breakfast hosted by the renowned chef.

Earlier this year to celebrate its 25th anniversary, Sentient Jet launched its highly anticipated 2024 Exclusive Benefits Guide, providing card owners increased opportunities to maximise their membership with Sentient Jet with 12 new partners. The benefits guide, now in its 11th year, provides thoughtfully sourced partnerships across food and beverage, travel, wellness and more. Card owners who take full advantage of Sentient Jet's Exclusive Benefits Guide can experience benefits with a value of approximately $225,000.

Other News
 
The results are in on Amalfi One Jet Card pricing analysis
May 23, 2024
Dynamic pricing is a clear-cut way to pass cost savings onto clients and build client loyalty says Amalfi Jets, following its internal frequent flyer programme review.
Sentient Jet marks 25th anniversary
April 19, 2024
With several industry firsts, from the jet card to digitising on demand booking with text-to-book, Sentient Jet believes it has been instrumental in shaping modern air travel.
ACS pulls out all the stops to set up eclipse viewings
April 7, 2024
The total eclipse path starts in the South Pacific, before taking in much of Mexico, 12 US states, stretching from Texas, all the way to Maine, and clipping several Canadian provinces, before ending over the Atlantic.