Sentient Jet is entering into a multi-year agreement with NBC Sports as the official private jet partner of the American Century Championship, the annual celebrity golf tournament that takes place at Lake Tahoe, 10-14 July. As part of its collaboration, Sentient Jet will provide tournament players and exclusive participants from around the country with access to private jet travel to and from Lake Tahoe. The announcement comes as part of a series of major initiatives Sentient Jet has announced this year to celebrate its 25th anniversary.

Throughout tournament week, Sentient Jet will also host an array of events, including an intimate players-only Q&A with Andrew Collins, Co-CEO of Flexjet, Sentient Jet's parent company and a Third Green celebrity refreshment area during the three competitive rounds at Edgewood Tahoe Golf Course. As a supporter of the American Century Championship, Sentient Jet's longtime brand ambassador Bobby Flay will fly privately with Sentient Jet to take part in the annual event. Flay has hosted several card owner events such as Q&A discussions on his business, career, travel and more, since he became a Sentient Jet brand ambassador in 2016. This will be Flay's third appearance competing in the tournament; he previously played in 2002 and 2019.

The American Century Championship has long been recognised as the sport's leading celebrity golf tournament with over 90 top sports and entertainment personalities. The three-day, 54-hole tournament awards a $750,000 purse, with $150,000 to the winner.

The annual tournament, now in its 35th year, will gather devoted supporters of significant charities including Stowers Institute for Medical Research and the Eat. Learn. Play. Foundation. Since its inception in 1990, the American Century Championship has donated nearly $8 million to local and national non-profits.

“We are incredibly proud to be selected as the official private aviation provider for the American Century Championship,” says Collins. “Sentient Jet has a storied history of partnering with NBC-affiliated sporting events like the Kentucky Derby, so this partnership is a natural fit for Sentient Jet and its card owners. We look forward to extending our services to both professional and amateur players, as well as spectators of this star-studded tournament.”

Jon Miller, president, acquisitions and partnerships, NBC Sports adds: “We've had great experiences with Sentient Jet over the years through its partnership with other NBC Sports-affiliated events such as The Kentucky Derby. As the pioneer of the private jet card and its long-standing commitment to providing fast, convenient and reliable service, in addition to this year's incredible exclusive event offer, we're proud to have a private aviation partner that can elevate the experience for both new and longterm American Century Championship attendees.”