Sentient Jet returned as official private aviation partner of the American Century Championship, the celebrity golf tournament held 9–13 July 2025 in Lake Tahoe. Now in its second year of a multi-year partnership with NBC Sports, the company once again provided flights for entertainers, athletes and VIPs.

The 36th edition of the event welcomed 90 well-known figures including Stephen Curry, Josh Allen, Charles Barkley, Tony Romo, Aaron Rodgers and the Kelce brothers, along with comedians Ray Romano and Colin Jost. Beneficiaries included national and local charities such as The Stowers Institute for Medical Research.

Sentient Jet also hosted on-course brand activations including a private mid-course tent. Its new campaign, ‘Take Your Time’, premiered during NBC’s broadcast, positioning private aviation as a way to regain meaningful time rather than just a mark of convenience.

“We're proud to continue our partnership with NBC Sports and the American Century Championship for a second year,” said Sentient Jet president Alan Walsh. “This partnership reflects our continued focus on providing experiences at the moments our card owners care about most.”

NBC Sports' Jon Miller added: “Sentient’s commitment to service and innovation enhances the event for players, VIPs and fans.”