Effective advertising delivers its message to all the right people, and that's why Business Air News makes a mission of circulation research.
We track every business aircraft, and every business serving those aircraft, worldwide - to make sure that the chief pilots, ops managers, post holders and management are all onboard and analysed in our subscriber universe.
Then we tailor our news and data to precisely meet their needs, every single one of them, individually.
No other business aviation publisher can do this, and so no other magazines, handbooks or news emails can deliver the same targeted and cost-effective advertising options.
Our universe comprises 75,907 individuals directly responsible for business aircraft, and 56,808 working for business aviation support companies.
We consider the business aviation fleet to include all turbine-powered or twin-engined fixed-wing aircraft and helicopters that are used for private and corporate transport, passenger or small cargo ad-hoc charter, air ambulance and utility all over the world. This now numbers more than 75,500 aircraft. We track the ownership and operation of every last one of them.