Sentient Jet is to offer a calculated total consumer footprint and offset at no additional cost to card owners. Now with its own tracking software, all Sentient Jet card owners will be able to track their carbon footprint and emission offset records via the post-flight invoices available on Sentient's card owner site, and coming to mobile app users next month. This forward-looking sustainability initiative is necessary in furthering the industry as travellers prioritise brands and companies with effective sustainability plans.
Sentient Jet launched its emissions-neutral sustainability initiative in 2021 and to date has offset a total of 1,111,745 metric tons of CO2 through this multi-million dollar investment. The company's total emission offsets since the programme's inception is equivalent to either:
- More than 215,000 homes' electricity use for one year;
- Over 135 billion smartphones charged;
- Over 18 million tree seedlings grown for 10 years (over 1.8 million seedlings per year); or
- More than 125 million gallons of gasoline consumed.
“Travellers and businesses are becoming increasingly aware of their carbon footprint and are seeking transparency and accountability when it comes to how aviation companies are taking steps to reduce their impact,” says Andrew Collins, co-chief executive officer of Flexjet, Sentient Jet's parent company. “Through our continued investment in carbon offsetting, our hope is that we build a greater awareness around the aviation industry's impact on the planet and instill a greater responsibility to take steps to tackle these global and societal issues.”
Through its partnership with environmental leader 4Air, Sentient Jet's carbon offset programme goes beyond traditional aviation sustainability programmes by carbon offsetting the CO2 equivalent impact of all aviation emissions, including water vapour, contrails, aerosols and nitrous oxide, which together account for two thirds of the emissions an aircraft produces when flying.
Since the programme's inception, Sentient Jet has contributed funds to wind power projects in the US and South America, as well as to renewable energy projects in Turkey and India. Further projects include installing efficient cookstoves in Malawi and sequestering CO2 through forestry projects in Massachusetts to protect their combined 6,500 acre watersheds. It has committed to maintaining forest CO2 stocks above regional common practices as part of the Doe Mountain Forestry Project located on over 8,500 acres of forestland in the Blue Ridge Mountains of eastern Tennessee; the project will provide significant climate benefits through increasing local carbon stocks.
“Sentient Jet continues to innovate in this category by providing first of its kind transparency around a customer's entire footprint,” says 4Air president Kennedy Ricci. “Not only is Sentient helping customers understand their carbon footprint, but they are helping build awareness and address the more comprehensive impact of aviation, including its non-CO2 effects."
By investing in sustainability and technology, Sentient Jet aims to improve the overall experience for card owners and create a positive impact. It will continue to set new industry standards in digital innovation and offer its card owners a more thoughtful way to fly.
Sentient Jet is a Directional Aviation brand and inventor of the jet card category.