Sentient Jet has prioritised its commitment to the environment and impact by instituting sustainability initiatives that have resulted in what it claims are record breaking emission reductions within the industry. Through its partnership with private aviation ratings system 4Air, it intends to continue to set new industry standards and offer its card owners a more thoughtful way to fly.

“We've made strides on the sustainability front in terms of how we are thinking and handling it differently,” says president and CEO Andrew Collins. “Guided by our partnership with 4Air, the past 12 months were truly transformative and we're looking forward to continuing our commitment and thoughtful approach to sustainability to meet both market and customer needs."

Sentient Jet has teamed with 4Air to review its flight volumes, shared impact in the skies and various options to drive its commitment forward. Just 12 months after launching its sustainability initiative, where every flight flown by its jet card owners is offset to be carbon and emissions neutral, Sentient Jet has achieved a 300 per cent offset across 30,000 legs flown, equivalent to 541,089 metric tons. Driven by 4Air, this offset programme manages all aviation emissions, including CO2, water vapour, aerosols and nitrous oxide, which together account for two thirds of the emissions an aircraft produces when flying. The offsets helped support renewable energy worldwide and forest conservation both locally and globally that not only sequesters carbon, but also supports local communities.

“In light of the continued growth in private aviation, sustainability efforts are essential to achieve industry and climate goals,” says 4Air president Kennedy Ricci. “Sentient Jet's commitment to the climate goes above and beyond, as it well surpassed its emission offset targets and has emerged as a leader in sustainability offsetting within the private aviation category.”