The ACA has put together a programme that removes the difficult groundwork companies have to undertake when setting sustainability initiatives. This scheme provides a clear roadmap for companies to carbon offset.

Flexjet aims not just to offset but reduce its emissions, and the use of SAF produced with Alder's greencrude will help achieve that. The transparency tool developed by Alder and 4Air will serve as a proof of concept.

The programme is modeled on 4Air's existing sustainability programme for private jet travel providers and enables private pilots to offset the environmental impact of their flight activities.