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Textron aircraft owners to offset through SustainableAdvantage programme
Owners are increasingly interested in mitigating the carbon footprint of operating their aircraft, and SustainableAdvantage allows them to offset their emissions through a Textron-approved programme.
Textron's new SustainableAdvantage carbon offset program is available to owners of Cessna, Beechcraft and Hawker aircraft.
Read this story in our January 2024 printed issue.

Textron is preparing to launch a new ProAdvantage programme, SustainableAdvantage, to provide owners with an additional option for reducing their carbon dioxide emissions from operating aircraft. In collaboration with 4Air, the programme will go live from January 2024 and is available to eligible customers who own and operate Cessna, Beechcraft and Hawker turbine aircraft worldwide.

"Owners have increasingly become interested in solutions that mitigate the carbon footprint of operating their aircraft," says SVP global parts and programmes Brad White. "SustainableAdvantage provides them the opportunity to have a seamless option to offset their carbon emissions through a Textron Aviation approved programme and supplier."

Textron will administer SustainableAdvantage as part of its easy-to-use array of ProAdvantage programmes and connect owners to 4Air.

SustainableAdvantage will offer owners the option to offset their aircraft emissions footprint with 4Air's Bronze Level. Carbon offsets reduce emissions elsewhere, and can be claimed against the carbon footprint from operating aircraft.

"Our relationship with Textron Aviation acknowledges the many strides we have made in the industry to make sustainability more accessible," says 4Air COO Nancy Bsales. "We are excited to provide Cessna, Beechcraft and Hawker owners with sustainable solutions that address and meet their environmental commitments and goals."

4Air will provide owners who choose to join SustainableAdvantage with a personalised, annual report that will document offset purchases. Additionally, the company offers monitoring and compliance reporting requirements for CORSIA and the EU, French and UK Emissions Trading System as well as other ESG reporting requirements. The SustainableAdvantage portfolio currently supports four projects around the globe: Rainier Gateway Forestry Project; Cookstove Project; Bundled solar; and Solar energy, renewable power by Adani.

Textron Aviation is committed to environmental sustainability and natural resource conservation and supports the Business Aviation Commitment on Climate Change. As part of Textron Inc, it established enterprise-wide five-year goals to reduce greenhouse gas emissions by 20 per cent, and reduce energy consumption, water use and waste generation by 10 per cent by the end of 2025. Additionally, nearly all the company's electricity needs in Kansas are powered by renewable wind energy.

Robust investments in Textron products and facilities encourage sustainability in its designs and operations. The Beechcraft Denali and Cessna Citation Ascend highlight the company's dedication to reducing emissions and improving efficiency through new aircraft projects. Customers can take delivery of their aircraft using SAF and they can also refuel with it at Textron's service centre in Wichita, Kansas.

The company is actively supporting the development of sustainable propulsion solutions such as hydrogen electric and hybrid electric. Its global service network has received recertification from NATA as a Green Aviation Business and by NBAA for the increased sustainability efforts of its ground support.

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