Jet Linx Aviation customers, including its jet card, joint ownership and aircraft management clients, can now opt in to the 4Air Level 1 rating, under which the carbon dioxide (CO2) emissions from their aviation activity will be offset 100 per cent, leaving their travel carbon-neutral. Other 4Air early adopters include Clay Lacy Aviation and PrivateFly.

“The Jet Linx difference is taking a more focused and personalised approach that is responsive to the needs of our customers. Increasingly, we have heard from them that they want to act on their values, including contributing to improved sustainability,” says Jet Linx president and CEO Jamie Walker. “The 4Air rating programme enables them to reduce their carbon impact, doing their part to fight climate change in a way that makes sense economically. We look forward to working with 4Air to help our customers have an impact on our world.”

4Air president Kennedy Ricci adds: “4Air is working with Jet Linx to help its customers drive positive change while accelerating the creation of a sustainable future for aviation. By opting into the 4Air Level 1 programme, Jet Linx customers will fly carbon-neutral, helping to prevent climate change, protect the environment and support projects that promote sustainable economic development globally. As we mark Earth Day 2021, we applaud Jet Linx and its customers for their commitment to protecting our environment.”

Under the opt-in programme, 4Air will verify the flight activity of participating Jet Linx customers, calculate the emissions from their flights based on fuel use and then purchase credits to fund real-world projects that reduce carbon emissions globally, including renewable energy, the enhancement of carbon-absorbing forests and projects that provide long-term social, community and economic development. The credits are verified through respected organisations that issue and register carbon credits, such as Verified Carbon Standard (VERRA) and The Gold Standard. Participating Jet Linx customers will pay for the carbon credits through an additional fee.

Nancy Bsales, 4Air's COO of sustainability states: “Jet Linx Aviation has a well-deserved reputation for core values that include supporting the communities in which we all live and work, and there is no better expression of those values than acting to reduce carbon emissions and have a genuinely positive impact on the global environment.”

Since 4Air's rating programme is progressive, Jet Linx customers taking the first step of making their travel carbon-neutral have a clear path for increasing their commitment to sustainability. For example, jet card users could move to a higher 4Air Level 2 rating by making their travel emissions-neutral, offsetting not just CO2 emissions but other pollutants including water vapour, soot and contrails. Aircraft owners could go even further and, by opting-in to using Sustainable Aviation Fuels, be eligible for a 4Air Level 3 rating.