Western Aircraft's sales and charter management division has announced that it is retooling its aircraft sales team and adding two newly-created positions to enhance the customer journey for its Pilatus customers.

Western is an authorised Pilatus sales and service centre based in Boise, Idaho. Equally, it is the longstanding leader in the Pilatus dealer network, having sold more than 300 new and used Pilatus PC-12 and PC-24 aircraft since 1996. Its region includes Alaska, Hawaii, Idaho, Montana, Nevada, northern California, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming.

Ronald Smith, who has been a staple for the aircraft sales team for the last 13 years, has been promoted to the newly created position of regional director for Pilatus jet sales. He previously served as the Pilatus regional sales director. In his new role, Smith will now be dedicated to PC-24 sales for the entire territory for Western Aircraft. Pat Belokas, who has been serving as the regional Piper sales director since 2016, has been promoted to the Pilatus sales team as regional director, Pilatus turboprop sales.

“We are investing in the future of our longstanding partnership with Pilatus and their market-leading products,” says Western Aircraft's VP for aircraft sales and charter management Phil Winters. “Restructuring our team with one director solely focused on PC-24 aircraft in our territory will assist us in improved product expertise and customer experience. By dividing our Pilatus sales force into jet specialists and turboprop specialists, we believe it could have a significant impact for Western, our customers and the Pilatus dealer network.”

Current additional Pilatus team members include Brett Woods, who is the regional director of Pilatus turboprop sales and Ashley Fredricks the group's Pilatus demonstration pilot. Cheyenne Spaulding rounds out the team in a the position of customer experience liaison.

“The customer experience liaison will be an asset to our sales team,” adds Winters. “Cheyenne will serve as an extension of the salesperson by handling pre-delivery logistics, the custom design of interiors, paint and options of the aircraft, etc. This will help ensure the customer experience is outstanding throughout the buyer's journey from sale to ownership and after. We treat the delivery of a new airplane as the beginning of our customer relationship, not the end.”