“Flight shamers aren’t completely wrong,” says Brian Corbett, CEO of North American FBO network Ross Aviation, in detailing the company’s new carbon offset programme. “Just like any industry today, business aviation needs to continue to reduce its carbon footprint and its associated impact on the environment. We are pleased to do our part by assisting our customers in becoming carbon neutral through their purchase of fuel with us, and participation in our carbon offset initiative.”

Ross' new carbon offset programme carries the theme ‘Fly More, Leave Less’ and works by adding less than 10¢ per gallon to all or part of a fuel order to purchase carbon credits, with a customer's permission, under a partnership with Carbonfund.org. Those credits will appear as a line item on the customer’s invoice, and funds will be forwarded to Carbonfund.org to support its initiatives to combat climate change and improve the overall health of the planet.

At the end of each year, Carbonfund.org will send customers summaries of all the carbon credits they purchased, along with a report on how the funds raised were used to support meaningful environmental change in three key areas: energy efficiency, renewable energy and forestry.

“We looked carefully before selecting Carbonfund.org as our partner in the initiative and were very impressed with the outstanding work it does as an organisation, as well as its great attention to detail in every transaction,” continues Corbett. “Now customers can take great pride in knowing their contributions through fuel purchases at any of our 17 first-class FBOs can have a very positive impact on the environment. We view the drive for carbon neutrality as a responsibility all of us in business aviation should take on, and we’re excited to help lead the way.”

Ross Aviation currently operates a network of FBOs under the Ross Aviation, Rectrix Aviation, Alaska Aerofuel, Island Air and Great Circle Flight Services banners.