Ross Aviation is embarking on a new carbon offset programme, and CEO Brian Corbett acknowledges that ‘flight shamers’ aren't completely wrong. “Just like any industry today, business aviation needs to continue to reduce its carbon footprint and its associated impact on the environment,” he says. “Ross Aviation is pleased to do its part by assisting customers in becoming carbon neutral through their purchase of fuel with us, and participation in our carbon offset initiative.”

Ross Aviation’s new carbon offset programme carries the theme ‘Fly More, Leave Less’ and is being introduced at this year’s NBAA Schedulers & Dispatchers Conference on 11 March. With a customer’s permission, Ross will add less than 10¢ per gallon to all or part of a fuel order to purchase carbon credits under its partnership with Carbonfund.org. Those credits will appear as a line item on the customer’s invoice, and 100 per cent of the amount will be forwarded to Carbonfund.org to support its key initiatives to combat climate change and improve the health of the planet.

At the end of the year, Carbonfund.org will send customers summaries of all the carbon credits they purchased, along with a report on how the funds raised were used to support meaningful environmental change in three key areas: Energy efficiency, renewable energy and forestry.

“We looked carefully before selecting Carbonfund.org as our partner in the initiative and were very impressed with outstanding work it does as an organisation, as well as its great attention to detail in every transaction,” continues Corbett. “Now customers can take great pride in knowing their contributions through fuel purchases at any of our 17 locations can have a very positive impact on the environment.

“At Ross Aviation, we view the drive for carbon neutrality as a responsibility all of us in business aviation should take on, and we’re excited to help lead the way.”