ACE 2026 - The home of global charter.
The bimonthly news publication for aviation professionals.
Read this story in our March 2019 printed issue.
Jet Aviation has appointed former VP of sales south east US and South America Norbert Ehrich as VP of flight services EMEA and Asia. Ehrich succeeds Jürg Reuthinger, who retired at the end of 2018 after more than 35 years of service.
Ehrich is now responsible for overseeing operations of Jet Aviation's aircraft management and charter business throughout EMEA and Asia. He will draw on his experience in the US to strengthen alignment between regional operations. He has relocated to Zurich, Switzerland and now reports to senior VP of operations for EMEA Stefan Benz.
“Having served in various leadership roles across our regions and services, Norbert brings deep knowledge of the company to this position,” says Benz. “I'm very pleased to welcome him to the team and am confident he will continue to expand and strengthen our service offerings in the region to consistently exceed customer expectations.”
A near 30-year Jet Aviation veteran, Ehrich began his aviation career in the marketing department at the company's corporate headquarters, then in Palm Beach, in August 1992. In 1999, he was appointed general manager of Jet Aviation's FBO and MRO operations in Saudi Arabia, based in Jeddah. Four years later, he returned to the US as general manager of the MRO and FBO operation in Palm Beach, to lead southern FBO operations. When Jet Aviation expanded to Brazil in 2010, Ehrich was tasked with establishing an MRO, hangarage and charter operation at Sorocabo. He has been responsible for aircraft management sales in his current position since 2014. German born, Ehrich was raised in South America and moved to the US in 1985.
Jürg Reuthinger began his career with Jet Aviation in 1983 as a VIP cabin attendant for customers in Saudi Arabia, Kuwait, Brunei and Australia before returning to Zurich in 1989 to join the company's dispatch team. In 1993, he was appointed VP and general manager of Jet Aviation Saudi Arabia, with responsibility for the company's FBO and line maintenance facilities in Jeddah and Riyadh. He returned to Switzerland in 1999 as senior VP and general manager of the company's aircraft management and charter division for EMEA and Asia, where he has remained. He is also responsible for establishing the company's Hong Kong operation in 2001.
