Jetbird has tailored its fleet expansion plans to meet changing market demand with firm orders for 59 Phenom 100s that can be upsized to the Phenom 300 should larger capacity be needed. Jetbird, which has options for 41 more Phenoms, has now hired StrategicFusion for a brand and positioning campaign.

Stefan Vilner, Jetbird ceo, says: "In addition Coastal Aviation Software has enabled us to develop the most cost-effective booking, scheduling, real-time pricing and optimisation systems in the market."