Wheels Up Experience has launched a unified customer engagement model designed to deliver personalised, portfolio-wide travel solutions for any journey, worldwide. This new model consolidates all U.S. operations under one brand and structure, including private aviation membership, global charter, group charter and hybrid itineraries, supported by its partnership with Delta Air Lines.

Previously, Wheels Up and Air Partner had separate sales, marketing, service and back-end systems. The integration brings those teams together into a single customer-facing structure to streamline bookings and trip support across every phase of the journey.

CEO George Mattson says: “These go-to-market changes are designed to deliver a more seamless and personalised experience while leveraging the full breadth of our industry-first aviation solutions platform.”

Customers will now have dedicated teams based on their region and sector, with co-located Delta and Wheels Up staff enhancing collaboration.

Mark Briffa, chief sales officer and former Air Partner CEO, adds: “Bringing our teams together under one platform and one brand allows us to build on Air Partner’s over 65 years of heritage.”

Cargo services will continue under the Air Partner brand.