OGARAJETS has brought Matt Lake onboard as head of marketing and data, strengthening its leadership team with a performance-focused marketing strategist. Lake was most recently executive director of marketing operations at NCR Voyix, where he led the development of a brand website nominated for a Webflow Award.

He will now take charge of OGARAJETS' marketing operations, campaign management and data strategy, with a focus on digital streamlining, client engagement and performance analysis.

“Matt's rare mix of creative thinking and analytical expertise makes him a perfect fit for OGARAJETS,” says president and CEO Johnny Foster. “His leadership will help us expand our marketing capabilities and deliver measurable results as we continue to scale.”

Lake holds degrees from the University of Georgia and Georgia State University along with certifications in Google Analytics, Webflow and Scrum Product Ownership. He is also a licensed private pilot.

He lives in Atlanta with his wife and two children and is planning a family trip to Croatia later this year.