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Magellan Jets, a Boston, Massachusetts-based provider of private aviation solutions, has been selected as ‘official private aviation provider’ of the TerraNova Equestrian Center, one of the world's most celebrated venues for international hunter-jumper, dressage and eventing disciplines located outside Sarasota, Florida.
The company is creating unique experiences at TerraNova for Magellan Jets' private clients who are horse owners, riders, equestrian enthusiasts or simply curious about the sport. Magellan Jets signage, awards presentations and other branding will be on display during spring, autumn and winter competition series in 2025.
Magellan Jets regularly flies serious and recreational horse lovers on luxe aircraft to and from premier equestrian destinations globally, making the partnership with TerraNova a natural extension of the company's participation in the $177 billion annual industry.
“We live in an experience economy,” says Matt Harris, COO of Magellan Jets who has extensive experience creating luxury equestrian events. “Witnessing events at the world-class TerraNova is special, and that aligns with the memorable red-carpet treatment Magellan Jets consistently delivers to private clients.”
The partnership with TerraNova follows Magellan Jets adding longtime equestrian executive Michale ‘Mike’ Belisle as brand ambassador at the end of last year. He develops content exclusively for Magellan Jets' private clients and is featured in marketing campaigns focused on the equestrian market.
“Magellan Jets flying and going above and beyond for equestrian VIPs over the years was the basis for me joining the team,” says Belisle. “Now I love helping Magellan Jets' private clients enjoy a front-row seat at competitions, immersing themselves in the exciting, social and elegant atmosphere that is equestrian.”
TerraNova's elevated cuisine and family-fun sideline events augment contestants with Olympic credentials vying for six-figure purses.
Partnerships with TerraNova and Belisle support Magellan Jets' growing involvement in the sports world, most recently in golf. The company was selected last year as the official provider of 4Aces Golf Club, captained by two-time major champion Dustin Johnson, on the LIV Golf League.
Many players on the professional golf tours globally have purchased Magellan Jets' jet cards and flown charter with the company. Affluent recreational golfers rely on Magellan Jets to efficiently get to and from bucket-list golf courses and iconic country clubs across America and abroad. Bandon Dunes, Kiawah Island, Pebble Beach, Pinehurst and Whistling Straits are among the most popular destinations.