JSSI has appointed three new regional sales directors to drive growth for its Traxxall software division. Joe Amine joins as regional sales director for EMEA, based in Dubai. He previously served as a senior sales manager at Gogo Business Aviation and spent over a decade at Satcom Direct in business development.

In the US, Christian Colbert has been named regional sales director for the Western territory. His experience includes sales roles at Boeing, ARGUS, Aircraft Performance Group and Airspace Link. Joining him is Aaron White as regional sales director for the Southeastern US. White comes from Alpha Wingman (formerly MRO Insider), where he was director of sales, and has also worked in aircraft sales and market analysis at Airplane IQ.

“We are so excited to welcome our three new directors to the Traxxall team,” says Mark Steinbeck, Traxxall chief commercial officer at JSSI. “We are gaining an immense wealth of knowledge across our sales organisation and I cannot wait to see what they are able to achieve in their new roles.”

JSSI acquired Traxxall in 2021, aligning their vision for the future of maintenance tracking. Today, Traxxall supports more than 4,000 aircraft worldwide with maintenance tracking, inventory management and MRO process technology. The appointments reflect JSSI’s commitment to expanding its software solutions for business aviation operators.