Charter broker FlySociety has opened its first office in the Middle East, in the heart of Dubai, in the One Central business hub at the Dubai World Trade Centre. This is the company’s third office and its inaugural location outside of Europe; the others are in Lisbon and Madrid.

CEO Tito Soares says: “Dubai is at the centre of our expansion strategy. The city boasts exceptionally efficient infrastructure that will undoubtedly support our commitment to providing outstanding service. The private aviation market is experiencing exponential growth in the United Arab Emirates, and we are excited to embark on this expansion. I look forward to commencing operations in this remarkable city.”

The team will include Jessica Alves, who brings a decade of aviation expertise across various roles and three continents; Zena El-Zanin, fluent in Russian and able to expertly navigates diverse markets and cultures thanks to her Arab heritage; and Zouhair Jaddi who specialises in Middle Eastern markets, leveraging his extensive experience from a leading global private aviation company. As an Arabic speaker, he cultivates strong relationships with clients, enhancing the company’s regional impact.