Dubai-based brokerage Associated Air Charter says that, although 2026 has not been an exceptional year, it has still enjoyed a stable performance in the market. GM Rafat Hemedany Ayoubi comments: “One of the most positive developments is the continuity of our client relationships. We still work with clients who have been with us for almost 20 years, and we are now seeing the second generation of some families booking with us.

“Dubai remains an important bridge between Europe and Asia, allowing us to respond quickly to both markets. We also operate different working schedules within our Dubai team to support US flights and reduce the impact of the time difference.”

The business is focused mainly on VIP and VVIP aircraft, with regular demand between the Gulf and Europe, within Europe and across the US. AAC generally does not handle groups above 53 passengers, as this is around the upper limit of the aircraft within its area of expertise. Larger groups and cargo flights are usually referred to specialist companies with greater experience in those sectors. Aircraft choice is mainly driven by the mission itself – passenger numbers, luggage, range, airport limitations and the required level of comfort.

Ayoubi continues: “We recently added a manager responsible for technology and the further development of our proprietary charter platform, which includes a very extensive worldwide aircraft database. We are also upgrading our website and digital marketing approach with more advanced technology and tools. We expect to reveal more about this early next year.

“We have added to the team, particularly on the technical side of the business. But we still believe the strongest model is a combination of technology and human experience. Systems can improve speed and access to information, but judgement and client relationships remain essential.”

The business is already incorporating AI into parts of its work and sees it as a useful tool rather than a threat.

At the same time, technology does not replace trust. The focus remains on strengthening long-term client relationships, improving the technology behind the service and preparing for the next stage of the company’s development.