The European Business Aviation Association (EBAA) has launched its innovative peer-networking Ambassador programme. Alongside the launch of an online platform, the programme allows industry leaders to join closed workshops and forums to address the greatest challenges and opportunities for business aviation.

At several moments during the year, EBAA Ambassadors will come together to reflect on the industry's most pressing issues. As leaders of the industry, they are raising the standard in the ever-changing and evolving world they operate in. Ambassadors will be briefed on political and public policy developments that impact the sector and are committed to giving back in the areas of sustainability, diversity, innovation and responsible business practices.

“It is extremely encouraging to see that several leading business aviation companies have joined together to make an additional commitment to EBAA and the industry,” says EBAA secretary general Athar Husain Khan. “We look forward to working closely with our Ambassadors towards improving the industry and society.”

“The companies share a common commitment to creating a more sustainable, diverse, innovative and responsible business aviation industry,” adds EBAA COO Robert Baltus. “They are aware of the challenges we face on a daily basis and are committed to accelerating positive changes to overcome them.”

Complementing this initiative, the newly launched virtual platform Ambassador-ebaa.org will share stories about EBAA Ambassadors, celebrate their achievements and most importantly, allow space for discourse on making a change for the better. So far, 15 companies have signed up to the programme, including OEMs, trip planners, operators, and service and maintenance companies.

“As a longtime supporter of EBAA and business aviation in Europe, Bombardier is proud to be among the first EBAA Ambassadors,” says Leo Knaapen, chief, industry affairs at Bombardier. “Thanks to our collaborative engagement with a growing fleet of European operators and our expanding MRO presence at Berlin-Brandenberg and London-Biggin Hill airports, Bombardier is regularly engaged in addressing numerous Euro-centric issues. This represents a positive step forward for our sector, and we now look forward to working together with other like-minded Ambassadors.”

DC Aviation CEO Michael Kuhn adds: “We have been a supporter of EBAA's work for many years. We are fully aligned with its goals and are extremely happy to take our support to the next level by becoming an EBAA Ambassador.”

“MedAire has been supporting the aviation industry since 1985. Today we are the travel risk partner of choice for over 4,000 aircraft worldwide,” said MedAire CEO Bill Dolny. “We are deeply impressed with the work that EBAA does to promote the sector and are honoured to become one of the first EBAA Ambassadors.”

The inaugural EBAA Ambassadors are Air bp, Bombardier, Cat Aviation, Dassault Aviation, DC Aviation, Duncan Aviation, Flyinggroup, JetCraft, Jet Maintenance Solutions, JSSI, MedAire, NetJets Europe, Primus Aero, UAS International Trip Support and VistaJet.