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Bombardier sales appointments target strategic growth
Two senior appointments allow Bombardier to focus on growing important segments of its business aircraft market; Learjet brand awareness and pre-owned sales.
Peter Bromby will focus on worldwide sales of pre-owned aircraft.

Bombardier Aviation has made two new senior leadership appointments across the business aircraft sales team. Michael Anckner becomes vice president, worldwide sales, Learjet aircraft and corporate fleets, and Peter Bromby becomes vice president, worldwide pre-owned sales.

“Learjet aircraft are the ultimate productivity tools featuring industry-leading performance and direct bottom-line benefits,” says senior vice president, worldwide sales and marketing Peter Likoray. “Combining the Learjet sales team with the corporate fleets team is a natural fit as momentum continues following the launch of the Learjet 75 Liberty. Moreover, Bombardier's business jet portfolio includes the broadest, smoothest flying family of aircraft with the highest reliability and optimised operating costs across the board.”

Anckner has held various positions of increasing responsibility at Bombardier since 2013, most recently as regional vice president, sales, corporate fleets and specialised aircraft. In his new role he will keep his current responsibilities pertaining to corporate fleets and take on the mandate of continuing to increase the Learjet brand awareness and support its success.

“Combining these two groups will naturally allow the Learjet and corporate fleets teams to create a unified approach to key markets by sharing knowledge and best practices,” adds Likoray.

The pre-owned aircraft market segment continues to play a key part supporting Bombardier's success. A seasoned business jet industry executive, Bromby's new role will now focus exclusively on worldwide sales of pre-owned aircraft, contributing to this segment's strategic growth and providing the highest calibre of support enabling customers to evolve within the Bombardier product family.

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