US-based management and jet card company Jet Linx has entered into a strategic partnership with Forbes Travel Guide, a global rating system for luxury hotels, restaurants and spas. The collaboration will exclusively enable Jet Linx to establish and implement Forbes' standards of service excellence in private aviation, as well as to collaborate with FTG in the creation of customised, proprietary Jet Linx standards of service excellence. The joint announcement was made by Filip Boyen, chief executive officer of Forbes Travel Guide and Jamie Walker, president and chief executive officer of Jet Linx.

Walker says: “Our industry has extensive regulatory and operational standards for companies to comply with, but it has never set a customer service standard until now. Our groundbreaking partnership with Forbes Travel Guide will transform the private jet travel industry and set an unrivalled standard of service excellence for our clients; the same service excellence they've come to expect from the finest five-star hotels, restaurants and spas around the world.”

Boyen adds: “This partnership is a game-changer for private aviation and will set a necessary benchmark for the industry. Our 60 years of expertise in leading with excellence lends itself not just to hospitality but to every industry that wants to cultivate an excellent service culture, so we are excited to support Jet Linx in its path to even greater success.”

The first phase of the partnership will entail FTG comprehensively assessing and training all client services personnel in Jet Linx's 18 base terminal locations, including its national operations centre in Omaha, Nebraska, both with regard to pre-flight and post-flight standards of service excellence.