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Four Corners Aviation takes Mente name in rebrand
Established in 2021 as a sister company to Mente Group, the operator has adopted the Mente name and a brand-new logo as part of a unified family brand.
Brian Proctor, founder, president and CEO of Mente, says: “Mente Aviation gives our charter and management capabilities an identity that immediately communicates what we do.”

Four Corners Aviation will become Mente Aviation, with a brand-new logo, as Mente brings its aviation businesses together under a unified family brand.

Four Corners was established in 2021 as a sister company to Mente Group, providing aircraft management, charter services and the Freedom Corporate Jet as a Service programme. Those capabilities will continue under the Mente Aviation name with experienced teams serving clients. Freedom offers an alternative to traditional ownership, giving clients the consistency of flying the same aircraft with the same professional crew while reducing many of the capital exposures and administrative and operational responsibilities associated with aircraft ownership.

Mente Group will continue as Mente Group, with a slightly modified logo. The two names will operate as closely aligned parts of the company, supported by a single website covering five principal service offerings: strategy, transactions, operational consulting, appraisals, plus charter and management. Instead of navigating separate websites, clients will find aircraft transaction, consulting, appraisal, management and charter services in one place.

The branding builds on the recognition Mente Group has established throughout business aviation. Mente Group generates four to five times the web traffic of Four Corners, making the Mente name the logical foundation for the company’s future growth.

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