Following enhancement of its loyalty programme, World Fuel Services has relaunched its rewards for both members and participating locations. Members can draw in points on almost every aviation-related product or service including maintenance, pilot training, fuel, services, ground handling, catering, deice and more when they purchase using World Fuel Contract, World Fuel Trip Support and AvCard by World Fuel.

To redeem rewards even faster, the Air Elite by World Fuel network and participating locations give out bonus points from their point banks. Members not only earn points by spending, but also earn points for simply showing up.

Participating World Fuel Rewards locations also benefit from the programme enhancements thanks to new tools and a bank of points to reward their most loyal customers and incentivise new customers to choose the network.

Membership is free and open to schedulers, dispatchers, flight crew members, pilots and entire flight department teams.

SVP of North American sales Malcolm Hawkins says: “To reduce point-earning confusion, as per customer and partner feedback, we upgraded the programme by adding status and dramatically expanding eligible products that speed up rewards redemption. Nearly everything you do in the World Fuel Network recognises loyalty. For example, points are awarded every time your pilots go to flight training, or even when your aircraft is out for maintenance services or fuelling. If you use invoice credits, it's almost like you are earning free fuel for non-fuel activity.”