On-demand charter service PrivateFly has launched new City Pairs pricing, offering fixed and discounted rates for key destination pairings in Europe this summer on the Nextant 400XTi. The offer includes flights to and from London, Paris, Nice, Palma, Ibiza, Milan, Geneva and Rome, available one way and in either direction.

Prices start from 4,500 euros one-way between London and Paris, and are available for departures until the end of September. The prices are for charter of the whole aircraft, for groups of up to six passengers.

According to PrivateFly, its City Pairs are priced 30 per cent lower than average year-round prices on the same or an equivalent aircraft; and as much as 50 per cent less than some peak summer pricing, when high demand in Europe can see prices increase significantly.

These prices are exclusively available through PrivateFly and follow the company's trial of a fixed price between London and Geneva over the winter that it says proved popular with clients.

CEO Adam Twidell comments: “On-demand private jet pricing in Europe can fluctuate when demand is highest, particularly in the summer peak, and we know this is something many clients find confusing. So we're delighted to have secured priority access to a fleet of Nextant 400XTi aircraft for our clients at exclusive prices that are guaranteed to stay that way, whenever they want to fly. And despite the lower price, there's no compromise on the full private charter experience.

“This is just one of the exciting ways our position within Directional Aviation's OneSky family is giving us the ability to enhance the on-demand charter offering for clients. We're looking forward to unveiling further innovations in both Europe and North America in the months ahead.”