To celebrate this year's Doha Jewellery and Watches Exhibition (DJWE), Qatar Airways hosted a fashion show onboard its Gulfstream G650. The event showcased the jewellery and fashions of Chinese designers Grace Chen and Beau Han Xu, set against the backdrop of the luxurious aircraft. Guests who took part in the event included international style influencers from the fashion and beauty world.

Senior vice president marketing and corporate communications Salam Al Shawa says: “Qatar Airways is delighted to be the official airline partner of the Doha Jewellery and Watches Exhibition, an event that celebrates the very finest in luxury and craftmanship. What better way to highlight Grace and Beau's magnificent designs than to showcase them against the backdrop of a Qatar Executive jet, the epitome of luxury and refinement. We are delighted to welcome these talented designers to Qatar, and look forward to helping them experience Qatar's remarkable hospitality and Arabian ambiance.”

An alumnus of New York's Fashion Institute of Technology, Grace Chen worked in New York and Hollywood before setting up her own label in China in 2009. She showcased her Solitude collection, that weaves Persian patterns into Chinese embroidery to reflect a blending of cultures. She says: “As we travel around the world with our Fashion Travel series, I believe this is a global trend and is the true spirit of modernity. It is also what we aspire to at Grace Chen. I am delighted to share some of my works with such a distinguished audience in Qatar.”

Jewellery designer Beau Han Xu adds: “For this most special private jet catwalk experience I prepared my 'Nature' and 'Water Splash' jewellery collections to accompany the modern, cultured, sophisticated journey with Qatar Airways.” His clients include members of royal families, celebrities and UHNWIs.

Qatar Executive currently operates a fleet comprising of five Gulfstream G650ERs, two Gulfstream G500s, three Challenger 605s, four Global 5000s and one Global XRS. In 2019, the company is set to receive an additional five G500s as well as one G650ER jet, for which it is the largest commercial operator worldwide.