Swedish technology and business air charter data company Avinode has seen a 47 per cent year-on-year rise in searches made through its external application programming interfaces (APIs). The group says its members make up 80 per cent of the broker and operator marketplace, and while one in ten of them use its B2B2C products, searches made through this range accounted for almost half of Avinode's total traffic in June and July 2018. According to the company this is demonstrable evidence of how these products support, and help to grow, members' businesses.

Avinode's B2B2C products consist of specially designed external APIs as well as off-the-shelf web and mobile products. These services provide the data to power a customised app and website, which are created from scratch and tailored to match the requirements of individual members' businesses. Alternatively, members can choose from a selection of off-the-shelf web and mobile apps that feature full Avinode search capabilities, such as empty leg searches, members' own branding and the option for members to create their own charter marketplace.

Chief technology officer Noel Trout says: "The business aviation market is being driven by technology. With a digital backbone, our members can give their customers what they want. Avinode's B2B2C products are ideal for members who want to take control of their business; we offer the most comprehensive flight search capabilities in the business air charter industry, giving both customers and sales teams access to real-time data on aircraft availability, empty legs and requests.

"To help further convert online visitors to leads, all our bespoke sites and apps are professional and modern while being intuitive to use, particularly on mobile, a key consideration for today's digitally savvy customer. By providing cutting-edge technology solutions for the business air charter industry, both built from scratch and off-the-shelf, we can help brokers and operators of any size evolve their business and take that crucial step towards total digital integration."