To paraphrase Warren Buffet, partnerships are an emotional alliance between two companies that are committed to each other’s success, while author Amit Ray prefers that collaboration is the essence of life.

The move should enhance operational efficiency and reflects the company’s commitment to superior air charter services.

The uptick in business flights signifies a reliance on bespoke charters, and the price disparity with commercial business class has fuelled the shift. However group charters, outside of music and sport, are dropping off.