UK-headquartered ACC Aviation has unveiled a new logo and branding for 2021 that encapsulates 36 months of transformation for the company under the leadership of CEO Phil Mathews. Highlights include the acquisition of Dubai-based aviation consultancy and asset management expert Aerotask, as well as ACC's expansion into Asia, the Americas and Africa. Its newest offices in Kuala Lumpur, New York and Addis Ababa enhance its capability as a consultancy to operators around the world.

ACC's trading divisions, including its aircraft wet leasing division ACMI24, its dedicated air charter division ACC Charter based in Reigate, Surrey, UK, together with Aerotask, are all now consolidated under the ACC Aviation brand.

“The move reinforces the strategic development and growth that we have undergone over the last three years,” Mathews comments. “While the on-going crisis has brought its challenges, it has also presented a great opportunity for us to embark on the next phase in our organisational journey, while continuing to be a dependable resource to our customers and suppliers, including legacy, low cost carriers and regional airlines, plus business aviation operators, during this tumultuous time.”

In 2020, despite the pandemic, the aviation service provider saw an almost 200 per cent growth in air charter sales compared with the previous year. Over the last 20 years, ACC Aviation has built a reputation supporting airlines with ACMI leasing requirements in the most unusual corners of the world. During 2020, the business continued to support its customers on all six continents from its five global offices.

“Entering 2021 we are committed to further enhancing our service quality, robust industry relationships and the comprehensive expertise we are known for with a stronger, unified market presence,” he continues. “This will enable us to deliver a more consistent customer experience and even greater support to clients and suppliers, now and in the future. ACC Aviation has served as a steadfast partner that our industry colleagues and clients can rely upon, with our global teams available to offer professional, impartial advice and expertise across a comprehensive range of aviation services.”

ACC Aviation has also appointed Emerald Media as its external PR representative.