PLS Aviation has launched as a private aviation brokerage founded by former Wheels Up co-founder Jim Pyne, bringing a client-first approach built around service, trust, transparency and execution.

The Tampa-based company offers on-demand private jet charter, aircraft sourcing, aviation advisory services and 24/7 concierge support through a global network of aircraft operators and providers.

Pyne founded the business after more than a decade in private aviation. Prior to launching PLS Aviation, he co-founded Wheels Up and served as chief partnership officer, helping guide the company from startup to a publicly traded business. Before entering aviation, he spent nine seasons in the National Football League as a player and later worked as a coach and executive.

“After helping build one of the most recognised brands in private aviation, I saw an opportunity to create a company focused on what matters most: the client,” says Jim Pyne, founder and CEO of PLS Aviation.

PLS Aviation offers charter solutions without membership fees, ownership programmes or long-term commitments, serving corporate, executive, sports, entertainment and leisure travel requirements.

Established in 2024, the company achieved profitability during its first year of operation while building a client base that includes executives, entrepreneurs, professional athletes and high-net-worth individuals.

“Trust is earned one flight at a time,” adds Pyne. “Our commitment is to provide every client with exceptional service, transparent pricing and peace of mind.”