PrivateJet.com is expanding access to Wilbur, its AI private jet broker assistant. Users can now send a direct message to the Florida-based charter brokerage on Instagram to explore flight options, compare aircraft, estimate charter costs and get answers to private aviation questions in real time.

Travellers can tell Wilbur where they want to go, how many people are flying and what they need from the trip. Wilbur can recommend and compare aircraft, show photos, evaluate routes and provide estimated charter rates. Users can also ask general aviation questions, from understanding aircraft capabilities to learning more about the charter process. Wilbur is also available on the PrivateJet.com website.

Traditionally, travellers interested in private aviation have relied on a broker to answer initial questions about aircraft, routes and pricing. By bringing Wilbur to a platform where people already communicate every day, PrivateJet.com is giving users immediate access to that information.

“People want to understand what aircraft is right for their trip and what it’s going to cost, without having to wait to speak with someone,” says director of charter sales Michael Loff. “Wilbur gives them that information immediately, so they can start making informed decisions on their own time.”

Wilbur draws on more than one million charter quotes from PrivateJet.com’s internal data to generate estimates grounded in real-world charter activity. Named after aviation pioneer Wilbur Wright, the system was developed to support the early stages of the charter process, with aviation advisers available when a traveller is ready to move forward with a flight.