Western Aircraft has appointed Kindra Mahler as marketing manager for its aircraft sales, aircraft management and charter divisions, led by vice president Phil Winters.

Mahler brings 17 years of aviation industry experience to her new role, joining the Boise, Idaho-based full-service business aviation company from Fargo Jet Center in Fargo, North Dakota, where she advanced aviation marketing initiatives while contributing operational insight through years of involvement in charter flight operations. Her expertise includes branding and design management, integrated campaigns, event strategy, social media management, communications and client engagement, all designed to drive growth across the business aviation sector.

“Kindra brings a long history of aligning marketing with operational goals in the aviation industry,” Winters comments. “Her background in aviation marketing will strengthen our efforts to expand reach, drive new opportunities and deliver value to our customers.”

“I am excited to join Western Aircraft and focus on strategies that increase visibility, support sales growth and expand market presence,” Mahler says. “It's a privilege to be part of a team with such a strong reputation for excellence in aircraft transactions, operations and customer service.”