NBA China and Amber Aviation, a fast-growing Asia Pacific private jet operator, are entering into a collaboration that will deliver NBA-themed experiences to current and prospective Amber Aviation clients at the basketball league's marquee events in China and through the league's fan engagement initiatives across the country. The collaboration makes Amber Aviation the official private jet partner of NBA China.

The NBA is the most popular international professional sports league in China, with more than 425 million followers across league, team and player platforms. The league's efforts to grow basketball in China include live game broadcasts, digital media, marketing partnerships, merchandise, games and events, grassroots basketball development, and NBA Cares and other social impact programming.

“Amber Aviation shares our commitment to engaging fans in new and creative ways,” remarks NBA China senior vice president Jonathan Li. “We look forward to working together to integrate Amber Aviation into our marquee events and fan engagement initiatives and to providing its clients with exclusive opportunities to engage with the league and the game of basketball.”

Headquartered in Shenzhen, Amber Aviation provides comprehensive services including aircraft management, aircraft charter, shared leasing, fractional ownership and aircraft trading.

“This collaboration reflects the synergy between the NBA's legacy of world-class sports entertainment and Amber Aviation's mission to offer premium travel experiences,” notes Qiusheng Chang, chairman and CEO of Amber Aviation. “By engaging younger, aspirational demographics through exclusive lifestyle offerings, we're strategically nurturing the next generation of aviation clients. As these individuals advance professionally, our flexible, personalised service models ensure long-term growth alongside their evolving needs.”