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Wheels Up cements its presence in top motorsport
A multi-series collaboration with United Autosports offers Wheels Up customers the opportunity for exclusive access to some of the world's most prestigious motorsport events, including the 24 Hours of Le Mans.
The Wheels Up logo will be displayed on the racing cars.

Wheels Up is commencing a multi-series global partnership with United Autosports, one of the most successful endurance racing teams and official racing partner of McLaren Automotive. This multi-series collaboration offers Wheels Up customers the opportunity for exclusive access to some of the world's most prestigious motorsport events, including the FIA World Endurance Championship, European Le Mans Series and the WeatherTech IMSA SportsCar Championship.

The partnership kicks off at the 2025 24 Hours of Le Mans on 14-15 June, a coveted event that also marks the 30th anniversary of McLaren's 1995 overall victory. From the paddock to the pit wall, Wheels Up customers will have a rare opportunity to witness endurance racing at its most iconic venue through immersive behind-the-scenes experiences, trackside viewing and opportunities to connect directly with drivers, engineers and team leadership.

To further celebrate Wheels Up's formal entry into the world of motorsports, United Autosports cars and drivers will feature the brand's logo and decals on both vehicles and uniforms. These sleek co-branded elements will debut at Le Mans, serving as a visual emblem of this strategic alliance. With the dual benefit of elevated access for customers and impactful brand visibility on a global stage, this partnership underscores Wheels Up's continued commitment to aligning with likeminded, world-class brands.

Whether attending races at Sebring, Daytona, Spa, Imola or Bahrain, Wheels Up customers will be embedded in the heart of the action at some of the world's most iconic tracks.

George Mattson, CEO of Wheels Up, comments: “Our Wheels Down portfolio is designed to deliver immersive, unforgettable experiences that extend far beyond air travel. Just as private aviation and motorsport are defined by a relentless pursuit of excellence and constant innovation, this partnership with United Autosports and McLaren gives our customers rare access to the world of elite motorsport. It also puts the Wheels Up name in front of a global audience that values performance, innovation and exclusivity, fuelling both brand awareness and growth.”

Richard Dean, CEO and team principal of United Autosports, adds: “Wheels Up understands the power of creating unforgettable moments. Its community of discerning customers is a perfect fit for the unique and visceral world of endurance racing. We're excited to welcome them into our garage, our team environment and our global journey of chasing victories.”

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