Goodwin Company has added Unity Jets as its newest platform user. The partnership strengthens Goodwin’s mission to support charter brokers with tools that simplify trip workflows and maintain service standards.

Unity Jets will make use of the platform’s full capabilities while continuing to provide the bespoke service it is known for. Goodwin developed the platform with feedback from Unity Jets and other brokerages, allowing it to better meet operational demands.

Unity Jets CEO and president Kevin Diemar says: “We’ve seen plenty of platforms promise to streamline brokerage work but Goodwin is the first one that actually fits how we work not the other way around. It has focused on solving the real problems: cutting down the back-and-forth of sourcing, keeping proposals client-ready and simplifying payments. Most importantly, we’ve been able to shift our team toward more valuable tasks instead of eliminating roles; this is about efficiency not reduction.”

Goodwin co-founder Tolga Demirel says: “Feedback from Unity Jets along with insights from other brokers like Kevin has been incredibly valuable in building out our broker-driven platform. Their real-world input has helped shape features that address the industry’s evolving needs. This collaboration reflects our commitment to developing tools alongside the broker community.”

Goodwin aims to continue building a platform that reflects the needs of brokers and supports growth in a changing landscape.