Gogo Business Aviation has rebranded as Gogo following its acquisition of Satcom Direct. The updated brand identity retains the Gogo name while incorporating Satcom Direct’s signature blue to reflect a broader business scope and commitment to multi-orbit, multi-band connectivity solutions for business and military aviation.

The refreshed brand identity will be rolled out across branding and marketing materials in the coming months and will be featured at industry events worldwide.

“The new brand represents how we can provide a seamless connectivity offering to our customers wherever they fly,” says Chris Moore, Gogo’s CEO. “For resilent connectivity, owners and operators can maximise years of experience and knowledge with one phone call to acquire, manage and support all their connectivity requirements.”

To maintain clarity, Satcom Direct’s SD Government and SD Data Center names will remain for specific sectors, particularly at the company’s Melbourne, Florida site.