Boston-based private aviation solutions provider Magellan Jets has increased its presence in the sports arena by partnering with equestrian industry executive Michale Belisle as a brand ambassador.

Belisle will create and host distinctive equestrian experiences while developing exclusive content for Magellan Jets' private clients, participating in marketing initiatives that target the equestrian market. Having previously facilitated flights for equestrian VIPs, Belisle has a longstanding relationship with Magellan Jets.

“There is no better partner than Magellan Jets when it comes to flying privately,” says Belisle. “It satisfies its loyal private clients at every turn, and that's execution those in the equestrian world especially appreciate when travelling to events as spectators or competitors.”

The company's entry into the equestrian sector aligns with the profile of its high-net-worth clients. The equine industry, valued at an estimated $177 billion by the American Horse Council, is seeing strong growth. Events like horse racing, show jumping, and rodeo are all experiencing increased attendance, sponsorships, media coverage, and consumer spending.

“A growing number of our private clients are horse owners, riders and equestrian enthusiasts,” says Joshua Marc Hebert, founder and CEO of Magellan Jets. “Mike knows very well the passion and dedication they give to the sport is similar to the personalisation we provide clients time and again.”

Belisle has spent three decades within the equestrian sector, founding and managing high-purse events at the top end of the sport. His recent role with TerraNova Events involved consulting on various aspects of equestrian facilities. He has also served as operations manager for the Winter Equestrian Festival, renowned as the world’s largest and longest-running equestrian event.

The addition of Belisle follows Magellan Jets' continued advancement in the sports world. Earlier this year the company was selected as the Official Private Aviation Provider of 4Aces Golf Club, captained by two-time major champion Dustin Johnson, on the LIV Golf League.