Surf Air Mobility has appointed Deanna White as CEO and COO, having served as Interim CEO and COO since May 2024. White also previously served as the company's CFO from May 2022 to December 2023.

“Deanna's clear vision of the company's future and her proven track record make her perfectly suited to continue to lead Surf Air. Deanna has earned her appointment as Surf Air Mobility CEO and COO as the company continues to execute its transformation plan and works to bring its airline operations to profitability in the near term,” says Carl Albert, chairman of Surf Air Mobility.

White brings years of aviation experience to the role, having also been COO at Kitty Hawk where she oversaw an R&D eVTOL aircraft programme sold to Boeing and rebranded as Wisk Aero. She has also served as CFO and CEO of Bombardier Flexjet, a global leader in private aviation, which was ultimately sold to Directional Aviation Capital.

“I'm honoured to continue to lead this amazing team,” says White. “Becoming a profitable airline operation is the primary goal of the second phase of our transformation plan. I'm confident in our ability to reach that milestone in 2025 with a business that requires less capital to operate and a much strengthened balance sheet.”