Austin, Texas-based Apex Flight Solutions has rebranded all of its outward-facing operations as Reata Jet.

To guide the rebrand, Apex partnered with Preacher, a creative agency known for its work with Tecovas, Netflix, Nike, ESPN and Shake Shack. The collaboration aimed to craft a brand identity for Reata Jet that mirrors its commitment to tailored, Texas-inspired travel experiences.

Along with the rebrand, Reata Jet has also launched its branded on demand charter service, operating from its base at Austin Executive airport. Through a close partnership with Air Transit Solutions, a certified Part 135 air carrier (certificate #Y5TA733N), Reata Jet now offers flexible domestic and international travel options on both jet and turboprop aircraft. Should Air Transit Solutions’ aircraft be unavailable, Reata Jet has the ability to arrange flights through other highly vetted and trusted operators. This partnership, combined with Apex’s already established comprehensive management, maintenance and aircraft brokerage services, positions the Reata Jet brand as a complete private aviation solution for both the occasional flyer and the aircraft owner looking for personal, bespoke service.

Founded in 2014 to provide aircraft management, pilot services, maintenance and brokerage, Apex Flight Solutions has built a solid foundation. The transition to Reata Jet expands that legacy, emphasising bespoke air charter services.

Operating under the tagline ‘Spur The Moment’, Reata Jet draws inspiration from the values of Texas hospitality, namely warmth, authenticity and attention to detail, ensuring that every journey is thoughtfully curated.

Ross Nyerges, founder and president of Apex Flight Solutions, shares his thoughts on the brand’s evolution: “Since launching Apex in 2014, our mission has been to provide exceptional services for our clients, and their tenure speaks to that. Transitioning to Reata Jet exhibits our growth as a company as we expand our horizons while maintaining an unwavering commitment to quality. Beyond chartering aircraft, we’re creating an experience that embodies the spontaneity and freedom of private air travel. ‘Spur The Moment’ captures our dedication to meeting client needs, infused with the genuine spirit of Texas.”

Matt Webb, owner and director of operations for Air Transit Solutions, says: “We are excited to join Reata Jet as it launches this new chapter. Together, we provide an unmatched level of safety, reliability and flexibility, ensuring an efficient and friendly experience from the moment clients step on board.”