XTI Aerospace, the parent company of TriFan 600 VTOL business aircraft developer XTI Aircraft Company, has appointed Tobin Arthur as chief strategy officer to help guide the company's vision and oversee its sales, marketing and investor relations.

Arthur brings over 30 years of experience in helping companies develop and implement corporate strategies focused on innovation. Early in his career, he helped Starbucks Coffee bring disruptive innovation to the market as it became a rapidly growing public company. After his time at Starbucks, Arthur shifted his focus to the healthcare sector where he has spent the last decade building companies such as CureUs and AngelMD. CureUs, later acquired by Springer Nature, is a pioneering medical publishing platform that allows authors to retain their copyrights while making medical science more accessible. AngelMD is a large online community that connects thousands of startups with clinicians and investors.

Arthur's experience has enabled him to invest in and/or advise over 200 startups and collaborate closely with entrepreneurs to accelerate their ventures. In 2018, he launched the podcast Innovation4Alpha, which evolved into a consulting and investment firm focused on ventures across sectors including ag-tech, security, real estate, healthcare and aviation. He holds a BA in English from the University of Southern California.

“I have known Tobin for many years, and his ability to anticipate market trends and build teams to turn vision into reality will be invaluable as XTI executes its strategy to disrupt the aviation marketplace,” says XTI chairman and CEO Scott Pomeroy.

“I have been passionate about aviation and innovation for as long as I can remember,” says Arthur. “I believe what makes XTI unique is its position to lead a significant shift in aviation by combining the range and speed of business aircraft with vertical take off and landing capabilities. Innovation is at the heart of XTI and the TriFan 600, from its take off and landing technology to its interior design, safety features and how XTI seamlessly integrates with vendor partners. I believe that XTI has immense potential to revolutionise commercial, military and medical aviation.”