Following two years in partnership with SAF producer Neste, Victor has achieved five hundred consumer SAF bookings by its private jet charter clients. This not only demonstrates an awareness of emissions and an appetite for climate action by flyers, but also the far greater potential for voluntary SAF purchases in aiding aviation's net zero targets.

Since June 2022, when Victor and Neste launched this first direct-to-consumer SAF blueprint, one in five Victor customers have voluntarily bought on average £950 of Neste MY SAF for their private jet charter bookings, with an average emission reduction of 1.5 tonnes per booking. The average percentage of fossil fuel voluntarily replaced by SAF per booking is 30 per cent. This proves that a significant cohort of flyers will voluntarily take responsibility for their own carbon emissions and pay more if offered a credible and transparent solution.

Toby Edwards, co-CEO Victor , says: “By voluntarily choosing to buy SAF, our customers are helping to establish a critical new sustainable aviation fuel supply chain. We think the direct-to-consumer voluntary SAF market could raise billions, if a similar proportion of all flyers were able to pay relatively more when they book their commercial flight. Based on the success that we are seeing, we encourage more airlines and aviation businesses to adopt a similar direct-to-consumer model. This is only the beginning.”

Victor and Neste's innovative ‘pay here, use there’ solution, which is aligned with science-based targets, has meant that sustainable aviation fuel can now be purchased for any private jet booking worldwide, regardless of the departure airport. This enables the customer to reduce the carbon emissions of their booking by up to 80 per cent depending on the amount of Neste MY SAF they choose to buy. The model is innovative since volumes of SAF are not yet available at every airport.

Alexander Kueper, vice president, renewable aviation at Neste says: “Victor and Neste have created an industry-leading blueprint that we hope other companies will follow as the aviation sector strives to reduce emissions to net zero by 2050. SAF is essential to reaching this goal, immediately reducing life-cycle greenhouse gas emissions. Neste is committed to supporting aviation's emission reduction goals and believes that requires a joint effort where everyone's choice matters.”