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Amalfi Jets overhauls its jet card programme
With competition rife within the industry, Amalfi recognises the need to innovate to continue to capture its share of the market and grow its client base. It has updated both its jet card programme and website.

Los Angeles-based Amalfi Jets has overhauled its flagship product, the Amalfi One Jet Card. The company has seen strong back-to-back quarterly performances and aims to continue to capture its share of the market with the roll out of key updates to its leading product.

Kolin Jones, founder and CEO, highlights the appeal of the programme's flexibility, favourable rates and large PSA (primary service area): "We acknowledge the success of our current product and its offerings. This overhaul represents the next step in our business model, enabling us to provide our clients more of the world at more favourable terms."

With the updated jet card changes, Amalfi One cardholders will enjoy improved access, greater availability and enhanced services tailored to their needs.

The updated terms are as follows:

- $100,000 minimum to open a new account, up from $50,000. The trial flight's price can be deducted from the $100,000 entry limit if the account is opened within 30 days from the arrival date of the trial flight.

- $50,000 minimum to top off current accounts. Previously clients could deposit and top off as little as they liked.


- The short-haul fee and non-PSA fee have been discontinued. Previously a 25 per cent short-haul fee and non-PSA fee applied. With the new jet card programme, flights to non-PSA destinations will be billed at market pricing.

- The peak day fee will remain at 25 per cent, though applicable to the updated peak day calendar.

- The liquidation fee has been reduced to eight per cent.

Callout times:

- Non-peak contiguous US: 48 hours

- Non-peak PSA: 72 hours

- Peak contiguous US: five days

- Peak PSA: seven days

Previous call-out time was four to 10 days depending on non-peak versus peak periods.

Peak days:

+/- four days of the following dates: New Year's Day, Memorial Day, Independence Day (US), Labour Day, Thanksgiving and Christmas.

+/- one day and within a 500nm radius of the following special events: Formula One races, The Super Bowl, The Masters Tournament, The PGA Championship, The US Open, The Open Championship, The Kentucky Derby, The Indianapolis 500 and The Daytona 500. Ad hoc days can be added at the discretion of Amalfi.

These new updates reduce the total peak days to 75 in 2024, with no blackout days.

Cancellation policy:

- One-ways, multi-legs, empty legs and peak days: 100 per cent upon signing

Non-peak Roundtrips:

- Free cancellation until 10 days prior to departure

- 25 per cent cancellation fee 10 to seven days prior to departure

- 50 per cent cancellation fee seven to four days prior to departure

- 100 per cent cancellation fee within four days prior to departure

Primary Service Area (increased to 33 from 23):

- Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK and the contiguous United States of America. No overseas territories of the above nations are included.

"Through our complete overhaul of the Amalfi One Jet Card, we aim to better position the One programme as the leader in the market," says president of sales Brian Francis. "Our goal is to provide the most flexible and economically favourable programme that allows our guests to unlock more of the world. We encourage new prospects to compare our programme to other offerings on the market to better understand the One programme's unmatched potential."

With these updates, coupled with the launch of its first ever app in March of this year and its reimagined website, Amalfi is heading into the summer season in strong standing.

Jones continues: "Recognising the importance of technology integration for future growth, our new website and accompanying app strategically position us for scalable, long-term success."

Amalfi's website is a collaboration with a local development company, integrating key features and functionalities from its previous iterations. Users can directly book flights, modify trip requests, access programme details, explore various aircraft types, discover ancillary services and stay up to date with company announcements.

"We wanted to retain the heart of our previous site while incorporating new advanced features to streamline the client journey and booking process," he adds. "We ensure that all the relevant information is easily accessible to all visitors, whether they are looking to book a last-minute flight, learn more about our programmes or find out more information about our company."

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