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Luxaviation expands experiential luxury offerings
High-end travellers are increasingly looking for unique and uncomplicated experiences, keen for their trip to be as exclusive and luxurious as their destination. Luxaviation's acquisition of La Fugue responds to this.
La Fugue CEO Chloé Lefèvre.

Luxaviation Group has acquired La Fugue, a travel agency specialising in exclusive experiences focusing on art, culture, music and opera.

What started as a promising partnership in 2020 has grown into a strong strategic alliance with Luxaviation's full acquisition. Emerging trends in luxury travel show that high-end travellers are looking for unique and uncomplicated experiences, keen for their trip to be as exclusive and luxurious as their destination. Luxaviation's acquisition responds to these hyper-personalisation trends and combines its expertise in private aviation with La Fugue's unique know-how in creating tailor-made experiences, offering unique and memorable journeys tailored to the individual preferences of luxury travellers.

Patrick Hansen, CEO of Luxaviation Group, says: "Luxaviation's full ownership is proof of a consolidation of expertise and excellence, placing Luxaviation and La Fugue at the forefront of luxury travel. Together, we are redefining the standards of excellence, opening up infinite possibilities to create journeys that go beyond expectations, turning every moment into a story to be told, every detail into a note in the score of luxury."

Chloé Lefèvre, who joined La Fugue 10 years ago, has been promoted from executive director to CEO. She adds: "Luxaviation and La Fugue share a common vision: to create unforgettable moments for every customer. Together, we will continue to orchestrate unique emotional and sensory experiences and exceptional journeys for our travellers."

La Fugue was founded in 1981 by Frédéric Pfeffer, a passionate music lover, with a mission to create tailor-made trips focusing on culture, art and music.

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