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Lighting expert Lajara will switch up PWI's US sales
PWI is boosting its US sales effort by bringing in Lance Lajara as West Coast sales rep.

Lance Lajara has joined Wichita, Kansas-based PWI as the US West Coast sales rep for its aviation lighting products. Lajara has experience working with and for aviation firms so familiarity with the needs of the MRO marketplace PWI serves is immediate.

"I'm excited to be part of the PWI team and look forward to making contact with current customers and dealers as well as meeting new customers," he says. "Working with Eric Dahlinger and Mike LaPine in the Wichita office will be valuable as we continue to meet the needs of our aviation aftermarket customers. I'll also be part of the PWI trade show team at MRO Americas and NBAA-BACE."

"We are delighted to harness Lance's talent as part of our sales team," adds president and CEO Robi Lorik. "With more than 50 years of aviation lighting product experience, both as an OEM supplier and in the aftermarket, PWI will continue to bring very compelling high-value products to market to meet customer needs."

PWI has been an OEM vendor of fluorescent cabin lights for business jets such as the Dassault Falcon, Gulfstream, Cessna Citation and Learjet, and King Air turboprops, for decades.

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