European on demand jet charter company Victor has been acquired by an Abu Dhabi-based aviation investment group. With support from its new shareholders, Victor is now well positioned to grow and expand into new markets and cement its position within the sector.
The new ownership follows a three-year growth plan set in motion by co-CEOs Toby Edwards and James Farley in 2020. All parties will retain the three core fundamentals of Victor's offering: transparency, customer service and sustainability.
Edwards says: "I am proud of the journey that Victor has taken to date and the huge opportunity that lies ahead. This acquisition will provide the financial and strategic backing to make our vision a reality. This includes Victor continuing to take a leadership role in making aviation more sustainable and adopting the most credible carbon emission reduction solutions, such as sustainable aviation fuel. The acquisition will not affect the transparent, high-quality service that has become the cornerstone of Victor's offering. Our excellent service will remain consistent with what our global base of customers has come to trust and expect from our highly knowledgeable and talented team."
While growth plans have not yet been announced, it is highly likely that upgrades to Victor's customer service will come in the way of new talent with deep local knowledge of the markets that the brand will expand into. Stronger relationships with key regional operators will come hand in hand with this.
Following the acquisition Clive Jackson, who founded the business 13 years ago, has retired as chairman and will continue to be a climate action pioneer, working with both the EU and UK Government to develop a global standard and reporting framework for aviation emissions.
Farley says: "In Victor, our new shareholders identified not only the team's talent and ambition, but also their pioneering approach to climate action. From the very beginning of the engagement process, they understood the value drivers of Victor and the quality of its people, and I have no doubt they will help the business prosper and significantly scale. We have found a great home for our company, and Toby and I are very excited about the next stage of the journey.
“At this time, Toby and I would like to thank all the staff at Victor for their patience throughout this process, their commitment to the vision and their work over the past 11 years to get us to this point. Our company is only in a position to evolve and scale because of them and those that have backed us. With that in mind, I'd also like to thank all our previous shareholders, especially Clive, our founder and former shareholder, who led the management buyout in March 2020 and backed myself and Toby to run the business. He departs today as chairman with a legacy at Victor that is immeasurable."