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Business Air News Bulletin
Business Air News Bulletin
The monthly news publication for aviation professionals.
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EAG rebrands Keystone Aviation under Elevate Jet
This rebranding strategy reflects the completed effort to combine each of the EAG operating divisions into a fully integrated platform of services.
Keystone Aviation is rebranded as Elevate Jet, an Elevate Aviation Group Company.

Elevate Aviation Group (EAG) has merged its Keystone Aviation subsidiary into the Elevate Jet brand. This rebranding strategy reflects the completed effort to combine each of the EAG operating divisions into a fully integrated platform of services.

Both the Keystone Aviation and Elevate Jet divisions have a longstanding history of assisting clients in managing, selling and acquiring aircraft. Aligning the Elevate name unifies the three services under a single brand, all sharing the overarching mission of delivering world-class services.

"This rebranding initiative is pivotal in Elevate Aviation Group's strategic vision to continue to position itself as the primary solution provider of aviation services for flyers and aircraft owners," says president Randy McKinney. "Our unwavering commitment as a company is prioritising the client experience. Consolidating all divisions under the Elevate moniker underscores our brand's consistency as the leading provider of all-encompassing aviation solutions."

Elevate Jet's emphasis on aircraft ownership and management highlights its distinct sub-brand, backed by seasoned teams. This strategic move aligns the Elevate brand across air transportation, travel consultancy, aircraft acquisitions and aircraft management services. The group rebranded its Salt Lake City Part 145 facility Keystone MRO as Elevate MRO in August following its acquisition in January 2022.

"The rebranding positions the Elevate Jet brand across the three divisions catering to aircraft owners," says COO David Allen. "It represents our dedication to delivering remarkable experiences by working closely with clients to prioritise their needs and find optimal solutions."

Clients can expect a more seamless and integrated experience across all divisions, with enhanced support and a unified approach to solving complex aviation challenges. The rebranding process started 1 September, 2023 and should complete by the end of November 2023.

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